Share Da Aloha

This phrase is the heart and soul of our Island Culture~ Through sharing Aloha with All, we live a lifestyle that is Pono, or Righteous. Also as in "Righteous, Dude."

A portion of proceeds from Featured Island & Surf-inspired designs support local charities. As in "Share Da Aloha" brah. 

Style in Action

The Da Aloha Story

We are Kimo and Kris Chung of Oahu, Hawaii- welcome to Da Aloha! Kimo is also known as 'Hawaii Surf Guru' for the successful Surf School he founded in 2012 on the South Shore of Oahu. Having shared the Hawaiian Art of Surfing with countless visitors and locals, he makes it his mission to share Aloha daily. 

In 2018, seeing natural disasters deeply impact our neighbors on Kauai (flood damage) and Hawaii Island (Pele's eruption) awakened a desire to share aloha in the wake of tragedy. Thus Da Aloha was born as a way for visitors and locals to wear a symbol of their love and connection to this land and it's people while contributing towards helping our Hawaii Ohana to recover. 

We hope your purchase from Da Aloha Collection offers you an opportunity to Share Aloha Daily.